Freshers’ Fortune

Agency: JWT


It is an online game Called “Freshers’ Fortune” aimed at new university starters. Have a go of it here:
Reminiscent of Sonic and Mario, but with a bearded and backpack wearing student, the game is based on the classic side scrolling computer game where the object is to collect coins.

This professional campaign titled 'Freshers’ Fortune' was published in United Kingdom in September, 2016. It was created for the brand: HSBC, by ad agency: JWT. This Digital medium campaign is related to the Finance industry and contains 5 media assets. It was submitted over 7 years ago.


Advertising Agency: J. Walter Thompson, London, UK
Executive Creative Director: Russell Ramsey
Creatives: Jo Kibria, Devon Wood
Project Director: Julian Poole
Project Managers: Anna Henderson, Ian Hughes
Account Director: Patrick Netherton, Sophie Christiansen
Planners: Pierre-Henry Briec, Dan Cameron, Eleanor Metcalf
Digital Production Company: MediaMonks
Producer: Nathan VanderByl
Director: Patricio Berrio Lobos
Digital Project Manager: Javier Sancho
Animation: Arjan Dekker
Programmer: Mark Knol
Lead Design: Pablo Cuello

Russell Athletic


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