French Spiderman, #DontLetGo

Agency: BBDO


Samsung GALAXY Gear keeps you connected even when you have your hands full. So we invited notorious French free-climber Alain ‘Spiderman’ Robert to take some snaps, chat with media, and sent a few texts; as he climbed the 40-storey Metropolis building – using the GALAXY Gear and some chalk to help his grip.

This professional campaign titled 'French Spiderman, #DontLetGo' was published in New Zealand in December, 2013. It was created for the brand: Samsung, by ad agency: BBDO. This Ambient medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 10 years ago.


Advertising Agency: Colenso BBDO, New Zealand
Creative Directors: Dan Wright, Levi Slavin
Creatives: Dan Wright, Matt Lawson
PR Team: Paul Gunn, Nicky Gadsdon
Account Team: Victoria Graves, Paul Gunn, Lani Dodds
Activation Producers: Scott Chapman, Nicky Garland, Anna Flaws
Video Producer: Cameron Wilson
Director / Editor: Mike Hammond


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