To mark World Down Syndrome Day on March 21st, L’Arche has partnered with Tonic DNA for ‘Freebird’, a short film that challenges the misconceptions surrounding Down Syndrome. It tells the story of a boy with Down Syndrome who learns to navigate the world with a loving mother, an absent father, a classroom bully, and a life-long crush.
This professional campaign titled 'Freebird' was published in United Kingdom in March, 2021. It was created for the brand: L’Arche, . This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 3 years ago.
Animation Studio: Tonic DNA
Executive Producer: Stefanie Bitton
Producers: Jennifer Nadeau, Mariana Durán
Directors: Joe Bluhm, Michael McDonald
Illustrator: David Rémy Goldstyn
Character Design: Joe Bluhm, Michael Renaud
2D Animation: Guillaume Blackburn, Malcolm Sutherland, Celia Bullwinkel
Compositor: Myriam Arsenault