Description
Free Voices is a global call to defend freedom of the press at a moment when it faces escalating attempts to control and intimidate. The campaign places three world figures known for press pressure, Trump, Maduro and Berlusconi, at the center of a stark and provocative visual statement.
The work does not reinforce their authority. It dismantles it. By reframing these leaders as symbols of why journalism must remain independent, the campaign highlights the essential role of a press that refuses to be silenced. The message is direct and uncompromising: Your voice is stronger than oppression. Keep talking.
The idea empowers journalists and citizens to continue speaking truth, transforming intimidation into resolve. It shifts the conversation from silence to resistance, from fear to collective courage.
Free Voices positions the Association for Press Freedom as a protector of a fundamental human right: the right to speak, to question and to reveal. When power attempts to end the conversation, the world needs voices that choose to continue it.
This professional campaign titled 'Free Voices' was published in Colombia, Cuba, and Mexico in September, 2021. It was created for the brand: Asociación Pro Libertad de Prensa, by ad agency: Ariadna Communications Group. This Digital, OOH Outdoor, and Print media campaign is related to the Public Interest and Public Utility industries and contains 3 media assets. It was submitted 29 minutes ago by ECD: Andrés Riaño of Oz Consultagency Latam.
Credits
Advertising Agency: Ariadna Communications Groupe, Bogotá, Colombia
Regional Chief Creative Officer: Andrés Riaño M
Art Director: Gabriel Perdomo
Copywriter: Jane Doe
Archive Photos: Getty Images
