This 22 March, for World Water Day, we wanted to try a little social experiment with Standart Pompa. For this special experiment, we designed a custom fountain and took it to the Bağdat Street. We turned on the fountain, let it run and started to wait. Every second the fountain was running, we had a dry tree visual on the screen and when the fountain turned off, the tree transformed into a green one. The sensitivity of people who responded to the water waste was hopeful. Even though the weather was cold, 30% of the participants got their hands out of their pockets and turned off the fountain. Apart from giving special gifts to Water Friends, we announced them as heroes with presenting a cape and flowers. Most of the people who stood by this act, said it wasn't even necessary and stated that it was their duty. We put our video on internet, hoping that people who watch this video would rethink about wasting water and become more sensitive. The fountain was designed to recirculate the water and had a refinement system, so not a single drop of water was wasted.
This professional campaign titled 'Fountain' was published in Turkey in March, 2015. It was created for the brand: Standart Pompa, by ad agency: Hisseli Harikalar Fabrikasi. This Ambient medium campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted about 7 years ago.
Advertising Agency: Hisseli Harikalar Fabrikası, Istanbul, Turkey
Creative Director / Copywriter: Umut Yilmaz
Art Director / Video: Volkan Eksi
Project Manager: Atilla Baybara
Event Manager: Tansel Baybara
Event coordinator: Özge Ergen
Additional credits: Emre Gürsoy