ADVERTISING

Microsoft

For your eyes only

Agency: JMW

Description

To advertise the launch of Microsofts new flagship smartphone Lumia 950 with eye scanning features JMW decided to focus on the smartphones security features in its native advertising campaign running 2 weeks from sales start in Sweden. In the native campaign content was censored in real time to show off the security of Lumia 950 – keeping the content safe from the readers gaze.

This professional campaign titled 'For your eyes only' was published in Sweden in December, 2015. It was created for the brand: Microsoft, by ad agency: JMW. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted almost 7 years ago.

Credits

Advertising Agency: JMW, Stockholm, Sweden
Creative Director: Anders Pålsson
Copywriter: Samuel Skwarski

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