One sip — and you're already in the Tian Shan Mountains

The target audience is young, energetic city residents who lead active lifestyles and are constantly on the move. This video is about those who seek freshness on-the-go — on their way to work, in the park, during meetings.

To position AsuVO as a light and refreshing drink for the summer season. To present it as an escape from the daily hustle and bustle into the world of nature, mountains, and true taste enjoyment.

Flavored Water Category Building — developing a culture of consumption for a new generation of fruit drinks that combine the benefits of water with the excitement of flavor.

A metaphor from “Alice in Wonderland”:

“The first thing I’ve got to do… is to grow to my right size” — Lewis Carroll.

Principle: take a sip of AsuVO, and you will “grow” above the hustle and bustle of the city and find yourself in the Tien Shan, where freshness and freedom await you.

Scene 1: It's a hot day in the city, the main character is feeling thirsty.
Scene 2: She takes her first sip of AsuVO, and everything around her changes.
Scene 3: The Tien Shan mountains appear, fruit comes to life, the atmosphere is light and magical.
Scene 4: The heroine breathes in the fresh mountain air.
Scene 5: Return to the city — but now with a smile and a bottle of AsuVO in hand.

A 25-second video combining real footage of the city and dynamic CGI animation, where fruits, bubbles and mountain landscapes come to life. You can watch the video above.

Behind the scenes or short supplementary material:

shows the process of creating CGI fruits and landscapes;
integration between city and nature shots;
work on audio effects (“city noise” → “mountain silence”).

AsuVO is more than just water. It is a breath of freedom and nature in the middle of the city. At BrainTank, we believe that one video is all it takes to transport you from a stuffy city to the clean air of the Tien Shan mountains.