Description
FIT90 is not just a gym. It’s a fitness empire. HQ Brands developed a full outdoor campaign in Alexandria with a bold vision: to transform fitness into a lifestyle brand.
Our Mission: Create a campaign that reflects prestige, strength, and speed. Inspired by Formula One precision, the visuals were designed to capture attention instantly and drive conversations.
What We Did:
• Developed a complete outdoor campaign strategy.
• Produced bold visuals that merge athletic power with luxury branding.
• Positioned FIT90 as “The Fitness Empire” across prime Alexandria locations.
Results:
• Massive offline visibility across Alexandria.
• Increased brand awareness and higher engagement online.
• A clear shift in perception: FIT90 became not just a gym, but a movement.
This professional campaign titled 'The Fitness Empire Outdoor Campaign' was published in Egypt in August, 2025. It was created for the brand: FIT90, by ad agency: HQ Brands Marketing Agency. This Design, OOH Outdoor, and Print media campaign is related to the Fitness, Health, and Sports industries and contains 6 media assets. It was submitted 3 months ago by Marketing Agency: HQ Brands Marketing Agency of HQ Brands Marketing Agency.
Credits
Advertising Agency: HQ Brands, Egypt
Production Company: HQ Brands Studio, Egypt
Art Director: Mahmoud Ahmed Hussen
Copywriter: HQ Brands Creative Team
Photographer: HQ Brands Production Unit
