Code as Craft

Agency: Made


Engineers and artists are generally accepted as opposites. Engineering is utilitarian; art is creative. But at Etsy, these worlds collide with beautiful results; there is no delineation between code and craft. To prove it, we used the vernacular of software engineering to showcase real Etsy goods, telling the Code as Craft story through the lens of Etsy’s seller community.

This professional campaign titled 'Code as Craft' was published on August 14, 2023. It was created for the brand: Etsy, by ad agency: Made. This Digital, Integrated, and OOH Outdoor media campaign is related to the Electronics, Technology and Other industries and contains 6 media assets. It was submitted 7 months ago by Creative Director | Writer: Steve Dolan of Standard Practice.


Advertising Agency: Made, Boulder, CO
Copywriter/CD: Steve Dolan
Art Director/CD: Nate Bruning
Photographer: John Johnston


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