Currently over 10 000 juveniles in Bulgaria are victims of the 60-year old Law on Combating Antisocial Behavior of Minors and Juveniles. It deals with offenses such as escape from home, begging, stealing food. Some children are sent to penitentiary institutions where they are often deprived of education, psychological help and medical assistance. Also, in Bulgaria there are a couple of correctional boarding schools that are still functioning.
The campaign “For more humane juvenile justice” demands a new law to be passed, the closing of the correctional boarding schools and the incorporation of new measures, alternative to incarceration.
This professional campaign titled 'For More Humane Juvenile Justice' was published in Bulgaria in February, 2018. It was created for the brand: National Network for Children, by ad agency: Reforma. This Outdoor medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted almost 4 years ago.
Advertising Agency: reforma, Sofia, Bulgaria
Creative Director: Toshka Ivanova
Art Directors: Miroslav Krustev, Yanitza Dimitrova
Copywriter: Maria Stoilova