Football Decoded

Agency: McCann


FIFA 18’ was going to be a crucial videogame for Xbox. But our competitor, PlayStation, had bought all the FIFA marketing rights. We couldn’t even show our own game packshot. So how could we market a game we were forbidden from marketing?

This professional campaign titled 'Football Decoded' was published in United Kingdom in May, 2018. It was created for the brand: Xbox, by ad agency: McCann. This Integrated medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted almost 6 years ago.


Advertising Agency: McCann London, UK
Co-Presidents / Chief Creative Officers: Rob Doubal, Laurence Thomson
EMEA Creative Directors: Sanjiv Mistry, Jamie Mietz
Senior Art Director: Jacob Björdal
Senior Copywriter: Jim Nilsson
Account Manager: Robert Stockton
Account Directors: Tom Oliver, Francois D’Espagnac, Matteo Della Venezia
Regional Business Director: Sailesh Jani
EVP: Rob Smith
Senior Project Manager: Paul Gillespie
Chief Production Officer: Sergio Lopez
Producers: Claire Colohan, Rebecca Wilford
Editor: Matt Dollings
Head of Planning: Karen Crum
Senior Planner: Fanni David
Planning Intern: Jack Goss
Production Company: Craft/McCann
Media Placement: Carat
Production Company: Somesuch
Director: Omri Cohen
Director of Photography: Todd Martin
Producer: Louise Gagen
Executive Producer: Seth Wilson
Composers: Reimer Eisig, Lennard van der Last
Music Supervisor: Chris Graves
Senior Sound Engineers: Adam Smyth, Giselle Hall
Editors: Mariona Sauret, Adam Ryzman, Francis Harris
Production Manager: Miriam Sasiain
Production Coordinator: Yasmina Ikimou
1st AD: Lucas Cuevas
2nd AD: Frodo Martinez
Ext. Producer: Ivo Van Vollenhoven
Producer: Bea Cañete
Artworker: Joe Richardson
Print Producer: Liam White
Studio Manager: Ellis Faint


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