While people are aware that Potash exists, the majority have no idea of the positive impact potash makes on food production. With populations growing, and arable land shrinking, efficient crop production is more important than ever. Internationally renowned sand artist Ilana Yahav, supported by computer-generated animation, creates images in potash that illustrate how fertilizer and food help people around the world achieve their potential.
This professional campaign titled 'Food, For The Food We Need' was published in Canada in October, 2012. It was created for the brand: Potash, by ad agency: Unitas. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 10 years ago.
Advertising Agency: The Unitas Reputation Agency, Toronto, Canada
Creative Director: Graham Lee
Art Director: Graham Lee, Clarke Smith
Copywriters: Bryan Hobson, Paul Ruta
3D animation: The Embassy
Sand Artist: Ilana Yahav
Music: Imprint Music