ADVERTISING

Ovarian Cancer Action

#FollowedByCancer

Agencies: TBWA TBWA\London

Description

We created 4 mysterious Twitter accounts called '@INeedAWeeAgain', '@MyTummyHurts', '@BloatedBelly" and '@FeelFullQuickly' and followed thousands of people. Despite the accounts being verified and tweeting very regularly, they got ignored. On World Ovarian Cancer Day 2022, it was revealed that those people had all been #FollowedByCancer. The accounts were the 4 main symptoms of ovarian cancer. Symptoms that in real life, are also easy to ignore. In fact, 90% of women don't know what they are and because they are so common, they often get overlooked, leading to late diagnosis and devastatingly low survival rates. #FollowedByCancer in an integrated campaign that was created to raise awareness of the disease on Twitter and beyond.

This professional campaign titled '#FollowedByCancer' was published in United Kingdom in May, 2022. It was created for the brand: Ovarian Cancer Action, by ad agencies: TBWA and TBWA\London. This Direct, Integrated, and Outdoor media campaign is related to the Health industry and contains 3 media assets. It was submitted 9 months ago by Art Director: Gemina Gil Flores of TBWA\LONDON.

Credits

Client: Ovarian Cancer Action
Agency: TBWA\London
Chief creative officer: Andy Jex
Chief operating officer: Katie Jackson
Creatives: Gémina Gil Flores & Jemma Burgess
Social strategy director: Pamela Coppock
Account director: Max Phillips
Broadcast producer: Megan Sutton
Integrated producer: Helen Jackson
Designer: Luke McClure
Editor: Dan Ogunsanwo
Production Company: Agile Films
Director: Lucy Bridger
Producer: Jack Wiles
Editor: Flaura Atkinson @ Stitch Grade, Katie Dymmock @ Coffee
Sound: Giselle Hall @ 750MPH
PR agency: Fleishman Hillard
Post producer: Joshua Simpson
Director of photography: Courtney Bennett
Production designer: Murdo Hepburn Casting, Hammond & Cox

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