Agency: Isobel


Micralite strollers are designed with the entire user journey in mind, ensuring parents can continue to live their lives - now with a child in tow - without being inhibited in any way. It’s this thinking and resulting product design that inspired isobel to develop the new brand proposition of ‘thoughtfully engineered’.
Reflecting the true experience of using a Micralite stroller, the brand film ‘Fly’, created by Ben Stump and Simon Findlater at isobel, shows a series of babies and toddlers appearing to fly in mid-air as they travel through various different scenes. The film focuses on the brand’s engineering qualities, stating that ‘the best engineering should go unnoticed’.

This professional campaign titled 'Fly' was published in United Kingdom in July, 2018. It was created for the brand: Micralite, by ad agency: Isobel. This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 5 years ago.


Advertising Agency: isobel, London, UK
Creative Directors: Ben Stump, Simon Findlater
Brand Marketing Manager: Samantha Donnelly
Creative Partner: Rob Fletcher
Producer: Amy Hansen
Marketing Director: Christi Tronetti
Account Manager: Emily Horgan
Planning Director: Sarah Sandford
Design: Dan Wicks, Charlotte Parsons, Paul Roche, Matt Rothwell
Production Company: Joseph&Joseph
Directors / Producers: Joseph Keirs, Sef Tedder, Kit Monteith
DoP: James Butler
VFX Supervisor: Ozgur Yigit
Production Assistant: Savannah Thatcher


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