In July 2021 terrible floods destroyed the "Ahr" valley. More than 130 people died. People around Germany and the world looked at a region that was known among connoisseurs for its good wines. The wineries were in ruins, but a few bottles of their best wines were saved from the floodings. Marked by the mud - the memory of a night of horror - they were the origin of a new solidary brand: #Flutwein (Flood Wine)
The campaign stages the muddy bottles and captures their memories for eternity. The bottles are distributed via crowdfunding and generated over 800,000€ in donations in less than 5 days. Bottles of the limited first edition (1000) pieces are sold for up to 500€. When thinking of Ahrweiler people were talking about the floods. But only one week later, Germany is talking about the floodwine from the Ahr valley - the wine for which hardly anyone knew the region before.
And the story is far from over.
This professional campaign titled '#Flutwein' was published in Germany in July, 2021. It was created for the brand: Flutwein, by ad agency: Seven.One Ad.Factory. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted over 1 year ago by Director / Vice President: Daniel of Seven.One Ad.Factory.
Advertising Agency: Seven.One Ad.Factory, Unterföhring, Germany
Creative Director & Strategy: Daniel Koller
Creative Director: Friedrich-Paul Spielhagen
Managing Director (Creation): Thomas Schwarz