Description
To build a stronger emotional connection between Zesty Paws and pet parents, Agency Squid created the "Flipped Tails" campaign—an integrated brand platform that flips the traditional pet supplement narrative on its head. Instead of leading with science or fear, the campaign celebrates real, quirky moments shared between pets and their people, showing how Zesty Paws helps pets live happier, healthier lives. From scroll-stopping social content to digital films and in-store storytelling, the campaign repositions Zesty Paws as a wellness brand built on joy, not just benefits.
Explore the full case study at Agency Squid.
This professional campaign titled 'Flipped Tails' was published in Australia, China, and United States in May, 2025. It was created for the brand: Zesty Paws, by ad agency: Agency Squid. This Design, Digital, and Integrated media campaign is related to the Food and Pets industries and contains 8 media assets. It was submitted about 1 month ago by Miles Marmo of AGENCY SQUID.
Credits
Advertising Agency: Agency Squid, Minnneapolis MN
Production Company: HowdyGang, Minneapolis, USA
Account Director: Brent Marmo
Strategy Director: Miles Marmo
Creative Director: Tanya Jacobson
Art Director: Petra Lee
Designer: Nouchi Yang
Copywriter: Miles Marmo
Director: Scott Vincent
Director of Photography: Brandon Boualy
Editor: Rob Prochnow
