ADVERTISING

Motorola

Flip the Script

Agency: Los York

Description

The original, must-have folding device, the motorola razr+ 2023, is back to re-stake its claim in the foldable space with a new campaign by the creative studio Los York that is spearheaded by “Saltare in Giro,” a dynamically choreographed dance film featuring the iconic House of Pain track “Jump Around” in Italian. The campaign, #flipthescript, introduces an entirely new razr with a sleek ultra-modern design in the Pantone® Color of the Year 2023, Viva Magenta, and a large external display that opens up new possibilities for users to interact, capture and create. In addition, the signature folding form-factor allows the device to function as its own hands-free tripod, giving even more freedom to creators.

The global campaign includes full CG product films of Motorola’s razr and razr+, social films, photography, poster art and the centerpiece of the campaign, the :60 live-action film “Saltare In Giro.” Set afterhours in an international airport, the film features a wildly creative airport employee with a penchant for fashion reimagining a collection of lost luggage. The dance number meets content creation meets fashion show film puts the razr’s hands-free video and photo capture ability on display. The spot is set to the tune of House of Pain’s iconic “Jump Around,” re-recorded and translated into Italian as “Saltare In Giro.”

This professional campaign titled 'Flip the Script' was published in United States in July, 2023. It was created for the brand: Motorola, by ad agency: Los York. This Film medium campaign is related to the Electronic Devices industry and contains 1 media asset. It was submitted 12 months ago.

Credits

For Los York
CCO: Seth Epstein
CFO: Melissa Redondo
Managing Director: Melina Osornio
Executive Creative Director: Scott Hidinger
Creative Director: Katy Ortega
Executive Producer: Julia Torchine
Senior Producer: Jeremy Arth
Assistant Editor: Alex Vollman
Retoucher: Jorge Macias

Production Company: London Alley
Executive Producer: Matthew Kauth
Executive Producer: Sandy Haddad
Executive Producers: Luga Podesta, Brandon Bonfiglio, Andrew Lerios
Director: Courtney Phillips
Producer: Robert Smyth
Director of Photography: Marcell Rev
Choreographer: Noelle Marsh
Wardrobe Stylist: Ann-Marie Hoang

Editorial: WORK Editorial
Editor: Biff Butler
Assistant Editor: David Soto
Head of Production: Gabrielle Page
Executive Producer: Remy Foxx

VFX Studio: ETHOS
Executive Producer: James Drew
Head of Production: Natasha Sattler
Producer: Rebecca Weinstein
Online Artist: Jamal Forney
VFX Supervisor: Ryan Zum Mallen

Colorist
Houmam Abdallah

Photography
Ignacio Seijo

Re-record, Music Supervision & Mix
Song: “Jump Around”
Artist: House of Pain
Remade & Produced by: Future Perfect
Music Supervision: Little Ears
Music Supervisor: Maxwell Gosling
Associate Music Supervisor: Blaire Brinster
Mix: Mike Regan Sound

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