Flip the Script

The original, must-have folding device, the motorola razr+ 2023, is back to re-stake its claim in the foldable space with a new campaign by the creative studio Los York that is spearheaded by “Saltare in Giro,” a dynamically choreographed dance film featuring the iconic House of Pain track “Jump Around” in Italian. The campaign, #flipthescript, introduces an entirely new razr with a sleek ultra-modern design in the Pantone® Color of the Year 2023, Viva Magenta, and a large external display that opens up new possibilities for users to interact, capture and create. In addition, the signature folding form-factor allows the device to function as its own hands-free tripod, giving even more freedom to creators.

The global campaign includes full CG product films of Motorola’s razr and razr+, social films, photography, poster art and the centerpiece of the campaign, the :60 live-action film “Saltare In Giro.” Set afterhours in an international airport, the film features a wildly creative airport employee with a penchant for fashion reimagining a collection of lost luggage. The dance number meets content creation meets fashion show film puts the razr’s hands-free video and photo capture ability on display. The spot is set to the tune of House of Pain’s iconic “Jump Around,” re-recorded and translated into Italian as “Saltare In Giro.”