Flex Your Way

Agency: Ogilvy


Samsung continues to bet big on the future of foldables with a new global campaign, ‘Flex Your Way,’ featuring both the Galaxy Z Fold2 and Galaxy Z Flip 5G. Set to Shirley Ellis’ ‘I See It, I Like It, I Want It,’ the stylish yet playful campaign shows off how Samsung’s two category-defining foldables are changing how people will use their phones forever. From watching, multi-tasking and gaming on the Galaxy Z Fold2’s big tablet-like screen (that still folds into your pocket) to video-calling hands-free and tripod-less selfies on flex mode with the Galaxy Z Flip 5G, Samsung has two unique phones that are pushing the boundaries to evolve mobile culture and they’re not afraid to flex it. After seeing both foldable devices flexing in the campaign, the takeaway is no longer “if” someone should get a foldable but which one.

This professional campaign titled 'Flex Your Way' was published in United States in April, 2021. It was created for the brand: Samsung, by ad agency: Ogilvy. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted almost 3 years ago by Chief Communications Officer: David Ford of Ogilvy.


Advertising Agency: Ogilvy, New York, United States of America

Protetor Brazinco


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