Het Zwarte Fietsenplan is a bike shop with several stores in Amsterdam. To make people aware that they can have their repairs done at Het Zwarte Fietsenplan we put stickers on the well-known cycle lane signs in the street. We placed our stickers so that the bikes on the signs seem to have a flat tire. In this way we invite everybody to get their tires fixed at Het Zwarte Fietsenplan.
This professional campaign titled 'Flat tire' was published in Netherlands in December, 2009. It was created for the brand: Het Zwarte Fietsenplan, by ad agency: N=5. This Ambient medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted almost 14 years ago.
Advertising Agency: N=5, Amsterdam, The Netherlands
Art Directors: Paul Bakker, Ed van Bennekom
Copywriter: Jasper Diks
Photographer: Reza Harek