Agency: TBWA


Lew'Lara/TBWA unveils the campaign for the new Flamengo jersey, created by adidas. The design of the shirt was inspired by the forests of Brazil and to activate the new launch, the plant called Acalypha Wilkesiana, which has the red and black colors as well as the Flamengo jersey, has received the nickname "Flamengueira". Thus, Flamengo is the first team in the world to have a special plant as a mascot.

This professional campaign titled 'Flamengueira' was published in Brazil in September, 2014. It was created for the brand: adidas, by ad agency: TBWA. This Digital medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted almost 10 years ago.


Advertising Agency: Lew’Lara\TBWA, Brazil
Chief Creative Officer: Manir Fadel
‎Executive Creative Director: Felipe Luchi
Art Director: Philippe Daijo
Copywriters: Bruno Mancini, Juliano Ribas
Client Services: Rodrigo Vidigal, Maira Bandeira, Diogo Mazza, Otavio Santos
Planning: Renata D´Ávila, Rafaela Bardaro, Rodolfo Lopes
Offline Media: Luiz Ritton, Thiago Ferraz, André Magalhães, Caroline Romano
RTVC: Luzia Oliveira, Cristiane Marinari
Film Production / Post Production: Fulano Filmes
Film Director: Carla Nobre
Director of Photography: Pedro Loes
Executive Producer: Krysse Mello
Fulano Client Services: Daniel Chasin
Compiled By: Guilherme Bechara
Editing: Adriano Torres
​Audio Producer: Audio Boutique
Producer / Conductor: Lourenço Rolon​
Art Buyers: Ale Sarilho, Caio Santos
Photography: Paulo Barros
3D: Malagueta Studio


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