Burger King

Flame Grillism

School: School of Visual Arts


71% of millennials in the UK responded they have no religion. So, Burger King decided to create a religion with the value millennials share in common - Flame Grilled Whoppers . Flame Grillism is a religion that anyone can join by updating their religious views on Facebook. Simply update and receive a free Flame Grilled Whopper. ​

This student campaign titled 'Flame Grillism' was published in United States in March, 2018. It was created for the brand: Burger King, by ad school: School of Visual Arts. This Digital medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 6 years ago.


Advertising School: School of Visual Arts, New York, USA
Art Directors: Woo Jae Yoon, Andy Koo, Hyei Min Park


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