Agency: Grey


Who thought a quarantine could also be romantic? Since COVID-19 broke out, Belgians are bound to stay inside and keep as much distance from each other as possible. Flair, a Belgian lifestyle magazine for young women, now came up with something to make quarantine life a bit more fun.
If there is ever a time for empathy, solidarity and a positive message, it is now. With that in mind, Flair and FamousGrey joined hands in a temporary collaboration to launch #FlairRaakt (which translates to Flair Touches). Just because we can no longer touch each other physically, does not mean we cannot touch others with kind words. With #FlairRaakt, Belgians can encourage others through a series of positive and personalised quotes that can be shared via social media.

This professional campaign titled '#FlairRaakt' was published in Belgium in April, 2020. It was created for the brand: Flair, by ad agency: Grey. This Digital medium campaign is related to the Media and Public Interest, NGO industries and contains 4 media assets. It was submitted about 2 years ago.


Advertising Agency: FamousGrey, Belgium
CEO: Francis Lippens
Executive CD: Peter Ampe
Creative Team: Yana Gestels, Zoé De Priester
Design: Elke Helbig, Yana Gestels
Account Director: Olivia Naudts
Strategic Director: Jonathan Detavernier
Head of digital: Joachim François
Developer: Arno Van Biesen
UX-designer: Wies Dickens
Digital design: Sacha Lempereur


iStock Essentials

Skills Learning Personal develop...

Artist: Funtap

iStock Signature

Beautiful woman with perfect mak...

Artist: CoffeeAndMilk

iStock Signature

Lightbulb Shaped Hole, Ideas - I...

Artist: Eoneren

iStock Essentials

Hand put tangram puzzle blocks w...

Artist: dontree_m

iStock Essentials

Creative idea line icon. Lump wi...

Artist: Vladyslava Yakovenko

iStock Signature

A recharge before they raise the...

Artist: PeopleImages

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.