There's something special about firsts. So, we found six people who have never been to our state and captured their journeys as they experienced 'Firsts That Last' in North Carolina. We filmed these real travelers' stories from every angle and also photographed their very first moments. Ultimately, we turned their firsts into the foundation for a new website to inspire others to travel here. Because once these visitors come to North Carolina, we know they'll be back.
This professional campaign titled 'Firsts That Last' was published in United States in April, 2018. It was created for the brand: Visit North Carolina, by ad agency: LGA. This Integrated medium campaign is related to the Hospitality, Tourism industry and contains 6 media assets. It was submitted about 4 years ago.
Advertising Agency: LGA, Charlotte, USA
Creative Director: Steve Dunkley
Art Director: Jon Cain
Copywriters: Ryan Coleman, Lizzie Pope
Photographer: Christopher Wilson
Film / Content Director: Jake Oleson / Acres