Finding Love with Ziwe

Agency: DAVID Miami


This Valentine’s Day, Android is launching a film called “Finding Love with Ziwe,” created by DAVID Miami, this time honing in on the taxing emotional cost phone users experience when they text each other using SMS. Through a series of light-hearted interviews with real people, the film aims to highlight the cultural stigma against green bubbles in the U.S. and help iPhone users realize they are missing out on love because Apple supports the outdated technology, SMS.

Though Apple recently announced they plan to replace SMS with a more modern technology, RCS, the stigma around green bubbles could remain.

The interview is led by American journalist, comedian, and writer, Ziwe Fumudoh who applies her famous satirical approach to the issue. As an iPhone user, Ziwe brings her authentic first-hand experience and insight into the pain points created by Apple's use of antiquated technology when texting with Android. She brings iPhone users who are single and consider green-bubble texts ‘a deal breaker,’ face-to-face with prospective love matches who are Android users. By asking tough questions, Ziwe gets the iPhone users to realize they might be missing out on finding their perfect match because of their green bubble bias.

"Messaging is at the heart of the dating experience. And like any good relationship, the communication between Android and iPhone users should be seamless, inclusive, and secure. It’s time to get over the green bubble bias and not let it be the reason for a missed love connection", says Adrienne Lofton, VP Global Consumer Marketing.

“This bad texting experience only happens in chats between iPhones and non-iPhones, such as Android, and has created a cultural bias. Dating is already hard, and for many, the green bubble stigma makes it even harder. Ultimately, our goal is to create awareness amongst iPhone users that they may be overlooking perfectly eligible Android singles and missing out on potential love,” says Rafa Donato, CCO at DAVID Miami.

Since premiering her YouTube web series in 2017, Ziwe has taken the internet by storm with her signature candor, wit, and salient commentary. As the host of the late-night variety sketch show Ziwe for two seasons, she gave provocative and hilarious interviews full of hard truths to celebrities and politicians like Fran Leibowitz, Drew Barrymore, and George Santos. In addition to having an impressive career in television and comedy, a successful podcast, and a highly-anticipated book, Ziwe’s been named to Forbes 30 Under 30, and received critical acclaim by The New York Times, TIME, and Variety, among others.

This professional campaign titled 'Finding Love with Ziwe' was published in United States in February, 2024. It was created for the brand: Android, by ad agency: DAVID Miami. This Film medium campaign is related to the Electronic Devices industry and contains 1 media asset. It was submitted 2 months ago.


Android (Google)

VP, Platforms & Ecosystems Marketing: Nick Drake
VP, Global Integrated Marketing: Adrienne Lofton
Senior Director, Marketing: Menaka Shroff
Senior Product Marketing Manager: Alex Horowitz
Director of Brand Marketing: Jason Fournier
Senior Brand Marketing Manager: Blake Bensman
Brand Manager: Charlotte Rose
Global Group Creative Lead: Alicia Marder
Director, Activations & Engagement: Jackie Titus
Senior Brand Activation Lead: Brendon Holder
Social Marketing Manager: Jesse Cohen
Senior Partner Marketing Manager: Marissa Haby
Partner Marketing Programs Manager: Liza Kahn
Marketing Manager: Victoria Goolnick
Program Manager: Rachel McConnell

Agency: DAVID Miami
Campaign: #GetTheMessage - Don’t Let Apple Cost You
Client: Android (Google)
Global CCO & Partner: Pancho Cassis
Global COO: Sylvia Panico
Managing Director: Carolina Vieira
CCO: Rafael Donato
Group Creative Director: Alejandro Juli
Associate Creative Director: Georgia Taylor, Sarah Dembkowski
Art Director: Georgia Taylor
Copywriter: Sarah Dembkowski

Head of Production: Brenda Morrison Fell
Senior Producer: Esteffania Najera
Head of Account: Mariana D’Aprile
Group Account Director: Gabriella Hellbrugge
Account Supervisor: Isabella Carrion
Account Executives: Patricia Menendez & Camille Garcia
Global Chief Strategy Officer: Paula Vampre
Executive Strategy Director: Annie Rowe
Strategist: Brooklyn Carey
Head of Innovation & Tech: Toni Ferreira
Social Media Content Strategist: Maria Fernanda Maceda
Director of Business Affairs: Barbara Karalis
Business Affairs Manager: Catalina Peña
Global PR Director: Sandra Azedo

Production Partners

Gifted Youth (Production)
Director: Daniel Gray Longino
EP: Josh Morse

The Den (Post-Production)
Co-Founder: Rachel Seitel
Lead Editor: Katie Cali
Second Editor (Teasers and Intro): Ryan Spears
AE: Jesse Richard
Managing Director: Laura Macauley
Sr. EP: Jennifer Mersis
HOP: Amanda Ornelas
Sr. Producer: Toby Louie
Color: Gabe Sanchez

Music - Radish Music
Spencer Stewart - Composer
Peymon Maskan - Music Supervisor
Alec Stern - Music Supervisor
Jenna Wilson - Associate Music Supervisor
Gemma Schladow - Associate Music Supervisor

Talent Outreach - Mayflower
VP of Talent Procurement: Ian Weintraub, Kerri Green


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.