This is an initiative aimed to educate the population in those areas where forest fires are generated daily. 95% of forest fires are intentionally produced by men and most of them are initiated with newspapers. In order to generate awareness of this problem and to raise funds and promote donations for the Firefighters Foundation of Argentina, Hava’s creative shop HOY developed the first fireproof newspaper. It was a special edition of a local media outlet in Patagonia.
This professional campaign titled 'Fireproof Newspaper' was published in Argentina in April, 2021. It was created for the brands: Firefighters Foundation of Argentina, Noticias de la Comarca, and Sesocio, by ad agency: Havas. This Direct medium campaign is related to the Media and Public Interest, NGO industries and contains 1 media asset. It was submitted over 1 year ago.
Advertising Agency: HOY Buenos Aires, Buenos Aires, Argentina
Coo Latam: Tony Waissmann
Creative Director: Maria Lujan Donaire
Creative Director: Hernan Damilano
Copywriter: Nicolas Trapanese
Art Director: Santiago Estevez