Fireflies of Hope

Agency: Urja Communications


Bookwallah is an organisation that works with children of trauma through a very unique method that is reading stories to those children. It not not only heals them but it even helps to look at the bright future do they dream of. The campaign is about portraying the job Bookwallah does to our audience in a very positive way.

This professional campaign titled 'Fireflies of Hope' was published in Ghana, India, and Indonesia in July, 2023. It was created for the brand: Bookwallah, by ad agency: Urja Communications. This Digital and Integrated media campaign is related to the Public Interest, NGO industry and contains 8 media assets. It was submitted 2 months ago.


Client: Seen Jacob, Bookwallah Organisation
Advertising Agency: Urja Communications, Mumbai
Client Servicing Directors: Ranjeet Nambiar, Preethi Maroli
Client servicing: Vaishali Shetty
Creative Directors: Sarah Islam, Sukhendu Mukherjee
Production Company: Studio on cloud
Illustrator: Partha Pal
Photographer: Vikas Dutt


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