Suvilahti DIY – The Pearl of Helsinki by Keke Leppälä

Suvilahti DIY – The Pearl of Helsinki by Keke Leppälä.
Launch campaign 100% DIY.

The photo exhibition "Suvilahti DIY – The Pearl of Helsinki" shows the handiwork of hundreds of urban residents who created the skate park: the cultural hub was born out of a passion for independent leisure activities. Keke Leppälä's photo exhibition Suvilahti DIY – The Pearl of Helsinki sheds light on the over ten-year history of the largest DIY skate park in the Nordic countries, which is currently under threat of demolition. The exhibition illustrates why Suvilahti DIY is more than just a skatepark and why skateboarding is more than just riding a skateboard. From the beginning, everyone knew that the city's leased land was temporary, and that Suvilahti DIY skate park would eventually face the possibility of demolition. However, no one could have predicted that the DIY park would become the largest in the Nordic countries and that the area would transform into such a vibrant and colorful focal point for local and communal subcultures. The campaign for the exhibition at Helsinki's Sanomatalo was created entirely in the DIY spirit, and the colors of the poster design were directly inspired by Suvilahti DIY. Street posters advertising the exhibition were spread around the streets of Helsinki and the social media videos have been filmed at iconic locations in Helsinki.