Taking into account the current position of the Burger King, we created four pieces that convey the concept "Fire is Better." The pieces seek to compare actions done with or without fire, creating an analogy with the brand positioning.
This student campaign titled 'Fire Is Better' was published in Brazil in March, 2018. It was created for the brand: Burger King, by ad school: ESPM. This Print medium campaign is related to the Food industry and contains 3 media assets. It was submitted almost 5 years ago.
Advertising School: ESPM-Sul, Porto Alegre, Brazil
Art Director: Guilherme Sill
Copywriter: Nanda Sanchis
Photographer: Frances Rocha Wolwacz