ADVERTISING

Fire Fuel

Agency: Berlin

Description

One of the most significant contributors to wildfire intensity, and the only controllable factor, is the buildup of fuel loads, which are more present in dense, old-growth forests. Yet when Albertans see foresters removing older trees, it’s often mistaken for deforestation. In reality, this work reduces fuel loads, creates firebreaks, and helps regenerate healthier, more resilient forests.

This professional campaign titled 'Fire Fuel' was published in Canada in August, 2025. It was created by ad agency: Berlin. This OOH Outdoor medium campaign is related to the Public Interest industry and contains 4 media assets. It was submitted 3 months ago.

Credits

Client: Alberta Products Association
Ad Agency: Berlin
Creative Director: Pierre Chan
Art Director: Matthew Brownoff
Copywriter: Ryan Leeson
3D Photo Illustration: Jack Usephot
Animator: André Finhana
Designer: Matthew Brownoff
Production Coordinator: Nikki Howell
Account Director: Dominique Lauf
Account Manager: Ellee Black
Partner: Willie Lee

ADVERTISING

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