The true Finns remain committed to their habits even when living in Russia. They will always adore Finnish comfort, nature, and sport. It applies both for an individual Finn and the entire company – YIT real estate developer from Finland. This idea has become the basis for the advertising campaign starring Ville Haapasalo. Using a number of funny episodes of everyday life, we demonstrate that despite the long-time working experience in Russia, the Finnish traditions still remain important for the company.
This professional campaign titled 'Finn' was published in Russia in July, 2017. It was created for the brand: YIT, by ad agency: Media Storm. This Film medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: Media Storm, Moscow, Russia
Creative Director / Art Director / Copywriter: Evgeny Turkin
Director: Egor Baranov
DOP: Evgeniy Kozlov
Art: Denis Kuprin
Edit: Alexander Ivanov
Producer: Mishel Sheniara
Line Producer: Svetlana Pavlova