Description
70% of gamers would love to be able to play their AAA console titles outside the home, but they're limited to the screens in their living rooms. For Xbox, we created 'Fingers X', a smart keychain that allows users to 'hack' public advertising screens (in airports, shopping malls, and supermarkets) using P2P Wi-Fi technology.
This activation transformed passive urban spaces into personal, high-definition gaming stations, demonstrating that with Xbox, you no longer play where you can, but where you want.
This student campaign titled 'Fingers-X' was published in Mexico in April, 2025. It was created for the brand: Xbox, by ad school: Miami Ad School Mexico. This Ambient, Experiential, and OOH Outdoor media campaign is related to the Electronic Devices, Electronics, Technology, and Gaming industries and contains 8 media assets. It was submitted 2 days ago.
Credits
Advertising Agency (School): Miami Ad School Mexico
Brand: Xbox
Art Director: Wilmer Gómez
Copywriter: Gustavo Yañez
