Finger Fries, Hand Croissant, Hand Burger

Living out of loans and stretching every penny is a reality many Mexicans go through payday to payday. When hunger arrives and money runs out people tend to pawn their belongings; and sometimes, if there’s no other option, they look for any food substitutes. We took the concept of “eating oneself up” and took it to the next level, where hunger and creativity meets.
In order to help those whose payroll is registered through Banco Afirme, the product Anticipo de Nómina (Early Wage) was created; it allows customers to withdraw money from their payroll before their payday, at any time in any Afirme ATM.