The short documentary takes us through the region of Caquetá: one of the most unexplored areas of Colombia due to its legacy of violence, despite being one of the country’s most beautiful, biodiverse regions.
Chevy tells the story of Caquetá through a new lens, showcasing the region’s natural wonder and beauty through biodiverse, expansive landscapes as well as the culture of the country, with the help of local allies, who in addition to sharing their stories, were the guides to an area known as "the gateway to the Amazon."
The documentary, created in collaboration with Commonwealth//McCann Colombia and Discovery, aims explore “new roads” to Caquetá, reactivating the region’s beauty and allure after decades dominated by violence.
This professional campaign titled 'Finding the new roads of Colombia' was published in Colombia in April, 2021. It was created for the brand: Chevrolet, by ad agency: McCann. This Content medium campaign is related to the Automotive and Hospitality, Tourism industries and contains 1 media asset. It was submitted over 2 years ago by Communications Manager: Shana Blackman of McCann Worldgroup.
Advertising Agency: McCann Worldgroup, Colombia
Regional Business Director: Samuel Estrada
Account Director: Gaëlle Bouletreau
Head Of Art: Niccolo Alarcon
Copywriter: Nicolás Prieto
Global CCO: Matt Canzano
Global COO: Grant Theron
Global Strategy Director: Diana Ceausu
Content Director: Luis Cortes
SVP Director Global Creative Operations: Samantha Ankemy
Regional Creative Director: Alejandro Bermudez
Film Director: María Victoria De Narvaez
Host/ Journalist: María Alejandra Cardona