Dobbies Garden Centres

Find Your Christmust

Agency: Elvis


Dobbies, the UK’s leading garden centre retailer, has unveiled its new Christmas campaign, “Dobbies: Find Your Christmust”. The multichannel push was developed in partnership with creative agency elvis.

Dobbies has worked with elvis to develop a digital-first, integrated campaign, with the aim of delivering the brand’s best Christmas ever. It seeks to drive footfall and sales, as well as continuing to increase brand awareness.

Against the backdrop of consumers being more conscious of their spending, the campaign presents Dobbies as a magical, stress-free festive destination, where money is well spent.

The creative idea is inspired by the moment when your head is turned by that perfect Christmas item or experience that you simply must have – something Dobbies is calling a “Christmust”.

A 20-second hero film features multiple vignettes of people finding their Christmust at Dobbies, highlighting the incredible feeling that finding that specific thing gives you.

This professional campaign titled 'Find Your Christmust' was published in United Kingdom in November, 2023. It was created for the brand: Dobbies Garden Centres, by ad agency: Elvis. This Audio, Digital, and Film media campaign is related to the House, Garden and Retail Services industries and contains 1 media asset. It was submitted about 1 month ago by Owner: Julia Conroy of Julia Conroy Limited.


Client: Dobbies Garden Centres

Louise Niven - Customer Director

Kirsty Rockey - Head of Brand Strategy & Innovation

Lorraine Hunter - Campaign Marketing Manager

Rebecca Stanton - Content Manager

Creative agency: elvis

Neale Horrigan - Executive Creative Director

Sam Hinckley - Creative

Chris Lawlor - Creative

Camilla Yates - Strategy Director

Jenna Russell - Strategic Group Head

Michelle Simons - Group Account Director

Madison Bolton - Senior Account Director

Grace Baron - Account Manager

Carolina Rinaldi - Head of Creative Production

George Stovell - Mid-Weight Producer

Liv Musto - Producer

Neil Carding - Senior Designer

Alessandra Conti - Designer

Production partner: Spindle

Daniel Liakh - Director

Mayling Wong - Executive Producer

Jordi Estapé - Producer

Edwin Brawn - Production Manager

Phelan Moeller - PA

Freddie Wright - 1st AD

Spike Morris - DOP

Millie Wilkie - Production Designer

Cameron Culver Casting - Casting Director

Post production:

Tim Swaby - Editor

Tenthree - Edit house

Richard Fearon - Grade

Black Kite Studios - Grade House

B. Art - VFX

Audio production: Sauce Productions

Neil Harrington - Audio Designer

Media agency: EssenceMediaCom

Kirsty Anderson - Business Director

Jamie Collins - Account Director

Anna Wieczorek - Account Manager

Ross Watson - Planner/Buyer

PPC agency: Clean Digital

Fraser Smith – Head of Client Services

Vaia Apostolara – Digital Strategist

David Dye – PPC Specialist

Sean McGauran – PPC Specialist

Jack Campbell – Senior PPC Executive

PR agency: Frame

Alison Downs - Head of Consumer PR

Brooke Stirling - Senior Account Manager

BestDrive Ireland


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