Description
The core challenge was to bring meaning to the overall Ingenium brand while highlighting its 3 museums: Science and Technology/ Aviation and Space/ Agriculture and Food. We set out to communicate the experience that binds all 3 museums: the wonder of science and innovation.
The result was the campaign platform: Find Genius at Ingenium.
The creative is inspired by directional Wayfinder cubes, each one symbolizing a different Ingenium museum and using words that speak to the specific awe, innovation, and imagination found within them.
This professional campaign titled 'Find Genius' was published in Canada in July, 2025. It was created for the brand: Ingenium Museums of Science and Innovation, by ad agency: Acart/G&G. This Digital, Integrated, and OOH Outdoor media campaign is related to the Education, Hospitality, Tourism, and Public Interest industries and contains 3 media assets. It was submitted 6 days ago.
Credits
Client: Ingenium Museums of Science and Innovation
Advertising Agency: Acart/G&G
Production Company: Acart/G&G
Media: Acart/G&G
Manager, Creative Services, Ingenium: Sylvie Ozipko
Director, Communications and Marketing, Ingenium: Rebecca Hickey
Vice-President, Digital, Public Affairs and Commercial Operations, Ingenium: Olivier Carré-Delisle
Art Director: Erik Wiwchar, Anais Cherian
Copywriter: Curtis Chapman
Studio artists: Trevor O'Neill, Leslie Stewart
Motion Graphics: Jamie Muntean
CCO: Alanna Nathanson
CSO: Theresa Forman
Senior Strategist: Tej Kaler
Account team: Simon Fraser, Emilie Marion
Media team: Kevin Scanell, Antonella Armanti, Myra Morris, Imran Syed
