Financial literacy for kids

FairMoney Financial literacy for kids (Children's day 2022 campaign)


Most people believe you have to be a certain age to be introduced to financial education. This has led to a huge financial knowledge gap among millions of Nigerians as they grow into adulthood.

This campaign helps parents and guardians introduce and teach financial terms to children in a simplified and easily comprehensible manner.

The campaign was launched with a 1-minute video of a financial literacy storybook and an E-Book that is free to download via this link

This professional campaign titled 'Financial literacy for kids' was published in Nigeria in May, 2022. It was created for the brand: FairMoney, . This Content, Design, and Digital media campaign is related to the Finance industry and contains 1 media asset. It was submitted over 1 year ago.


Company: FairMoney Microfinance Bank
Air Director: Babatunde Ahmed
Copywriter: Tracy Iwu
Illustrator: Chisom Okafor
PR Manager: Nonso Nnamdi
Creative Marketing Manager: Olumide Aganga
Head of Marketing: Nengi Akinola

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