Description
The campaign’s title, #AmanDariBadman, translates to “Safe from Badman” — a playful Indonesian-English phrase referring to scammers, hackers, or fraudsters. By using witty, tongue-in-cheek language, the campaign makes the serious issue of digital protection more relatable to a mass audience.
The campaign shines a spotlight on DANA Protection, a comprehensive suite of safeguards designed to give users peace of mind in every transaction. These include a 100% Money-Back Guarantee if balance is lost beyond the user’s control; Seamless Transactions (Anti-Pending Assurance) to ensure transfers are smooth and instant; Anti-Fraud Assurance powered by a Fraud Risk Check feature to help users avoid scams and “badman” tricks; and Account Breach Protection, which secures every account with multi-layered defense systems.
This professional campaign titled '#AmanDariBadman' was published in Indonesia in May, 2025. It was created for the brand: DANA, by ad agency: SALVO. This Digital and Film media campaign is related to the Finance industry and contains 1 media asset. It was submitted 1 day ago.
Credits
Advertising Agency: SALVO
CEO: Christmartin Hanandito Satrio
CBO: Alvin Pramudita
COO: Muhammad Raditya Nurhawanto
CCO: Max Roza Natadjaya
Associate Creative Director: Audra Syah Rasjid
Art Director: Yohanes Paulus
Copywriter: Febriany Maria Lumenta
Account Manager: Detrianis Andjani, Vania Firdani
Lead Strategist: Ariobimo Raharjo
Production House: Imagen Pictures
Executive Producer: Tining Natapraja
Film Director: Dimas Djayadiningrat
