The Sharkproject is an initiative to raise awareness about the threat of shark extinction, centered on “finning” – a practice in which the shark is caught, their fins cut off and the rest of the animal thrown back to the sea. This mailing is printed on rough paper similar to a shark’s skin and tells the recipient where to cut the envelope open, revealing a bloody shark fin stump. Lovely and powerful.
This professional campaign titled 'Fin' was published in Germany in November, 2008. It was created by ad agency: Y&R. This Direct medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 14 years ago.
Advertising Agency: Y&R, Frankfurt, Germany