A campaign by Finesse and Sancho BBDO that invites Colombians to put an end to all types of violence against women
Every 25th of November, women around the world unite their voices to fight against gender violence. This year Finesse -a brand in Alpina's portfolio that empowers and inspires women- by the hand of Sancho BBDO, decided to join their voices by creating a campaign in which for the first time in the history of the brand they decided to remove some letters from their name to invite the whole country to put an end (FIN) to all types of violence that can occur and that today seem invisible: psychological, economic, sexual, emotional and of course, verbal violence. For a day Finesse was called Fin, which in Spanish translates The End.
In the campaign women where invited to submit their messages to end gender violence through social media. And then the extraordinary happened: 9 artists decided to join the campaign by illustrating the messages submitted by our community.
This professional campaign titled 'FIN' was published in Colombia in November, 2021. It was created for the brand: ALPINA - FINESSE, by ad agency: BBDO. This Print medium campaign is related to the Education, Health, and Public Interest industries and contains 5 media assets. It was submitted about 2 years ago by CREATIVE DIRECTOR: Manuel Barbosa of Sancho BBDO.
Advertising Agency: SANCHO BBDO, BOGOTÁ, Colombia
Creative VP: Mario Lagos
Executive Creative Director: Andrés Luque, Jhonny Victoria
Creative Director: Luis Jorge Luna, Jhonnathan Triviño
Creative Copywriters: Maria Camila Orduz, Manuel Barbosa
Art Directors: Rony Saavedra, Santiago Castiblanco
Ilustrators: Jessica Gómez, Lorena Ocampo, Carolina Camargo, Leonardo Castro, Nicolás Gaitán, Natalia Castro, Carolina Mendivelso, Rony Saavedra
Head Of Bussines: Sebastián Salazar