Filled with life since 1947.
Filled with life since 1947.
Filled with life since 1947.
Description
For years, brands have painted an idealized picture of family breakfast: polished tables, well-behaved kids, and picture-perfect meals. But how can families relate when real mornings are nothing like that?
Del Valle, known worldwide as Minute Maid and part of The Coca-Cola Company's juice portfolio, has always been by the side of Latin American families—celebrating life as it happens. Now, with "Filled with life since 1947," the brand captures family breakfasts as they truly are: chaotic, improvised, rushed—yet "filled with life," just like Del Valle's juices.
The campaign features three vibrant key visuals, each depicting a different family breakfast from a different era: 1947 (when Del Valle started its journey), the 80s, and today, showing that the morning madness has never changed.
This professional campaign titled 'FIlled with life since 1947' was published in Italy in March, 2025. It was created for the brand: Del Valle, by ad agency: Accenture Song Italy. This OOH Outdoor and Print media campaign is related to the Drinks (Non Alcoholic) industry and contains 3 media assets. It was submitted 19 days ago.
Credits
Advertising Agency: Accenture Song Italy
Accenture Song Chief Creative Officer ICEG: Davide Boscacci
Executive Creative Directors ITALY: Alessandro Candito, Matteo Grandese
Associate Creative Director Copy: Riccardo Baita
Associate Creative Director Art: Lorenzo Croci
Account Lead CG&S: Lucia Brufani
Client Service Director: Ilaria Lorenzetti
Account Supervisor: Giorgio Trucco
Head of Production: Alessandro Brivio
Creative Senior Producer: Erica Lora Lamia
Creative Producer: Giulia Canella
Photographer: Ale Burset
Executive Producer: Marcela Moratti
Art Director: Mariano Legname Garcìa
Digital Retoucher: Diego Speron
Production Company: Wolf Credo Productions Co.
Executive Producer: Lorenzo Uras
Line Producer: Ariel Ticona Molina
Postproduction Animation Ai: edi Effetti Digitali Italiani
Brand: The Coca Cola Company
EVP and Global Chief Marketing Officer: Manolo Arroyo
Global President Nutrition Category : Christina Ruggiero
Global Sr. Director Brand Strategy Nutrition Category : Katalin Czigler
Global Sr. Director Creative Strategy Nutrition Category : Sadaf Zarrar
Global Sr. Director Consumer Content Nutrition Category : Desiree Ferrari
Latam Sr. Director Marketing Nutrition Category: Raoni Lotar
Latam Sr. Director Creative Strategy Nutrition Category: Pilar Echeverria
Latam Sr. Manager Consumer Content: Rodrigo Marapodi
