The Danish Cancer Society and TrygFonden

Monument of Shame

Agency: NOA


Denmark has set a world record, but no one wants to take responsibility for it. Denmark has the world’s youngest first-time smokers. Therefore, in a new campaign, The Danish Cancer Society erects a monument of shame to commemorate it. It’s called The Smoking Child, and it is the first monument of shame on Danish ground in centuries. It will travel around Denmark, until Denmark is no longer in first place, and can pass it on to another country.

This professional campaign titled 'Monument of Shame' was published in Denmark in November, 2021. It was created for the brand: The Danish Cancer Society and TrygFonden, by ad agency: NOA. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 2 years ago by Head of Group Communications & PR: Sidsel of &Co. / NoA.


Advertising Agency: &Co., Copenhagen, Denmark
Film Production: Kind
Post Production: Welcome Post
Creative Lead & Copywriter: Johan Køhler
Art Director: Martin Baltzer
Art Director: Jacob Benjovitz
Media Strategist: Nynne Sille Hansen
Client Service Director: Morten Fabricius
Project Manager: Sarita Montenegro
Sculptor: Tommy Brix Bergen
Artistic Advice On Sculpture: Tomas Tex Cenius
Agency Producer: Caspar Redgrave
Agency Editor: Shilo Duffy
Agency Editor: Frederik Topsøe-Jensen
Director: Anders Bundgaard
Director Assistant: Tue Czatkowski
Producer: Søren Engberg
Post Producer: Kate Kagawa
Production Leader: Oliver Raben
Production Coordinator: Nikolaj Løkke
Photo: Lasse Frank
Lights: Morten Kildegaard
Sfx: Per Jakobsson
Sfx: JP Enevoldsen
Chief Designer: Emil Søegaard
Design Assistant: Otto Grumme
Stylist: Ingeborg Wolf
VFX Supervisor: Peter Hartwig
Editor: Camilla Bruus
Colourist: Hannibal Lang
Sound Designer: Maria Rich
Starring / Presenter: Maria Rich

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