Leveraging off real classified ads, Midalia Steel achieved almost full-page impact for the cost of a 10x7. In conjunction with The West Australian newspaper, the retail ad was paper set after the classified deadline allowing the pagination of the pet section to be confined within the ad.
This professional campaign titled 'Fence em' in' was published on October 10, 2007. This Ambient medium campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted over 16 years ago.
Advertising Agency: Ad Impact, Australia
Art Directors / Copywriters: Drew Ridley, Steve Lorimer
Agency Account Director: Luciano D'Ambrogio
Agency Media Manger: Larissa Butler
The West Australian Account Executive: Nadia Saitta
The West Australian Classifieds Manager: Bruce Cutherbertson