Description
Poma Brush is an innovative silicone electric toothbrush. In 2020, it received a prestigious A’design Award for product design.
Poma Brush has partnered with Milenium5 to produce a Kickstarter video that would feature a 3D-animated product presentation and live-action use case scenarios. During the production of 3D assets, special attention was placed on achieving soft smooth textures and clean minimalist lighting. “Design is something you feel in your core” line emphasizes the first key benefit.
The second key benefit is convenience. Poma Brush is 20% smaller than a regular electric toothbrush. It comes with a compact case which makes it easy to carry around and use anywhere. The use case scenarios were carefully chosen to target busy people who may need to brush their teeth on the go.
The video was a part of the Poma Brush crowdfunding campaign. The campaign raised £340,000 – 22 times the original goal.
This professional campaign titled 'The Most Powerful Silicone Electric Toothbrush' was published in Armenia in September, 2020. It was created for the brand: Poma Brush, by ad agency: Milenium5. This Digital and Film media campaign is related to the Electronics, Technology, Health, and Personal Accessories industries and contains 1 media asset. It was submitted over 1 year ago by Agency: Milenium5 of Milenium5.
Credits
Advertising Agency: Milenium5
Creative Director: Hovhannes Yepremyan
Creative Copywriter: Danniel Roumian-Booker
Creative Producer: Ruben Arevshatyan
Production manager: Erik Khachatryan
Producer: David Miroyan
Account Manager: Arpine Kirakosyan
Production Company: Milenium5
Director: Ruben Arevshatyan
Director of Photography: Artur Ustyan
Executive Producer: Hrayr Grigoryan
Stylist: Lilit Mkhitaryan
Decoration: Gor Avetisyan
Project Manager: Anna Kirakosyan
Casting Manager: Lusine Danielyan
Storyboard: Mko Shekhyan
Gaffer: Vardan Brutyan
Hair Style: Nano Julhakyan
Make UP: Liana Ayvazyan
Editor & VFX Artist: Aram Khanaghyan
CG: Triada Studio
Music & Sound: Milenium5
Agency Partner։ TCF
