"US Marine Corps war memorial" / 1954 / Optical illusion of color over a black and white photography.
"Kids protesting on the streets"Optical illusion of color over a black and white photography.
"Woman playing baseball" / 1950 / Optical illusion of color over a black and white photography.
Description
NxtVision is TCL’s exclusive technology. This technology brings image to life like no other brand, through colors.
To communicate this benefit, black and white photographs were used with an overtax visual effect that gives the eye the idea of seeing color, even where it isn’t.
This professional campaign titled 'Feel the color' was published in Mexico in February, 2023. It was created for the brand: TCL Mobile, by ad agency: Agencia Mayúscula. This Content and OOH Outdoor media campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted about 1 year ago by CCO / CoFounder: Rafa Martínez of Mayúscula.
Credits
Advertising Agency: Mayúscula, México City, México
Client: TCL Mobile México
Sr Marketing Manager: Wendy Villicaña Muñoz
Product: NxtVision Tecnology
Sr Marketing Manager: Jorge Souza
Head of art: Gerón Ordóñez
Art Director: Eduardo Gómez
Photographer: Stock
Copywriter: Rafael Martínez / Carlos Casarrubias
CCO: Rafa Martínez Fabila
CEO: Ricardo Escamilla Joublanc
