Very few shapes in the world are as recognizable as the Coca Cola bottle: so iconic that our brain needs very little clue to feel it. And to desire it. Once again Coca-Cola adds a chapter to the tradition of ads that play with its iconicity. In the new campaign by Publicis Italy, only a logo and a title are needed to make the invisible visible.
This professional campaign titled 'Feel it' was published in Italy in February, 2020. It was created for the brand: Coca-Cola, by ad agency: Publicis. This Outdoor medium campaign contains 2 media assets. It was submitted almost 3 years ago.
Advertising Agency: Publicis Italy
Global Chief Creative Officer Publicis Worldwide: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
CEE Executive Creative Director: Davide Boscacci
Associate Creative Director/Copywriter: Stefano Zanoni
Creative Supervisor/Art Director: Roberto Ardigò
CEE Regional Client Lead: Lorenza Montorfano
Client Service Director: Benedetta Virga
Group Account Director: Mirjana Slavkovic
Account Supervisor: Alberto De Simone
Art Buyer: Caterina Collesano