Agency: mInteraction


Samsung IT encourages everyone to break through their own fears and execute what they think it’s beyond their capabilities. With the collaboration with the producer of ‘Home sweet home’, a Thai online game that creates phenomenon in an international platform, tells the concept of creating game that is not only step over the fear from social perspectives, but also using fear to represents Thai culture & belief internationally.

This professional campaign titled 'Fear' was published in Thailand in May, 2018. It was created for the brand: Samsung, by ad agency: mInteraction. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 5 years ago.


Advertising Agency: mInteraction, Bangkok, Thailand
General Manager: Jirat Arinrith
Executive Creative Director: Puripong Limwanatipong
Creative Director: Buncharith Saovapichard
Art Director: Sitthisak Sirinorakul
Copywriter: Varissara Vongsakul
Client Service Director: Peeraya Leelachart
Account Director: Prapatsorn Mahawana
Account Manager: Chutima Buranateerakij
Account Executive: Kornkamol Trreeyong
Production Director: Sukontha Jantawong
Production House: Meour Production


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