Many teenagers are going for the strong and cheap option when buying alcohol in Montreal. The idea was to go in that direction and offer them a crazy drink with almost 12% alcohol, caffeine, hemp, fruits and a sweet taste of regret. The visuals to support this are as crazy and weird as the drink.
This professional campaign titled 'FCKDUP Drink - Rose, FCKDUP Drink - Mauve, FCKDUP Drink, ...' was published in Canada in September, 2017. It was created for the brand: FCKDUP, by ad agency: K72. This Print medium campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted almost 5 years ago.
Advertising Agency: K72, Montreal, Canada
Creative Director: Simon Beaudry
Copywriter: Joshua Lessard
Illustrator / Photographer: Philippe Richelet
Illustrators: Guillaume Chaboud, Fracois Beaudry