Description
In Germany, nearly 80% of SMEs still rely on fax machines because institutions continue to demand them — a daily frustration and a cultural joke known as “Faxkultur.” Finom, a new digital-first business account, turned this behaviour into media. We sent ironic faxes directly to entrepreneurs and staged live fax machines on Berlin’s busiest streets, transforming the symbol of bureaucracy into a powerful brand activation.
This professional campaign titled 'Faxvertising' was published in Germany in April, 2025. It was created for the brand: Finom, by ad agency: Talent Creative Agency. This Ambient, Digital, and OOH Outdoor media campaign is related to the Finance industry and contains 1 media asset. It was submitted 2 months ago.
Credits
Brand: Finom
Creative Director (Finom): Roman Vydashenko
Brand Manager (Finom): Anna Shevchenko
Brand Director (Finom): Roman Bukh
Creative Agency: Talent Creative LLC
Creative Director (Talent): Liudmila Kulibaba
Executive Creative Director (Talent): Anna Migaleva
Account Director (Talent): Alexandra Boettcher
Executive Producer (Talent): Alisa Smirnova
Client Service Director (Talent): Ksenia Luzhnova
Designer (Talent): Elizaveta Korotaeva
Berlin Production: Kunstfralle
