CIPLA Health

Fatafat Fix Comic Series

Agency: Auburn Digital Solutions

In the first illustration, he wakes up late because of snoozing his alarm. Translation: I snoozed the alarm, now how do I fix this?

In the second illustration, he goes to brush his teeth and faces a water shortage. Translation: Even the water is playing politics with me!

In the third illustration, he narrowly misses the bus at the bus stop. Translation: Now I have even missed the bus!

In the fourth illustration, he's waiting at the bus stop for the next bus to arrive and suddenly it starts pouring and he doesn't have an umbrella. Translation: Where did this rain come from?

In the fifth illustration, he arrives late to the office and sees the boss is already waiting for him angrily. Dialogue of the boss: How many minutes late are you?. Dialogue of the guy: Only Twenty Six!

In the sixth illustration, it's lunch time and he opens his bag and realises he forgot the lunch box. Translation: Now how do I fix this hunger?

In the seventh illustration, he gets an idea - Online food delivery. He realises he forgot his phone. Translation: Why is life playing tricks with me?

In the eighth illustration, he's seen leaving the office and he spots an ice-cream stall. He looks a bit happy buying the ice-cream but he drops it. Dialogue: Can anything hurt more than this?

In the ninth illustration, we see him at home watching TV. He suddenly gets a sore throat. Translation: My day was full of conflicts, atleast somebody fix my sore throat. We see a hand coming out of the TV and handing him a strip of Cofsils. Translation: Have a Cofsils. Your Sore Throat's Fast Fix!


To amplify the Cofsils' latest Campaign - 'Gale ki Kharaash ka Fatafat Fix!', we created a Comic illustration series.

This series highlights the struggles of a young man who has a very bad day right from waking up in the morning to night.
But his day turns around as soon as Cofsils enters his life.

The idea here is that even though he's had a bad day and couldn't fix other things, Cofsils is always there to fix his sore throat.
The copy is crisp that uses Hinglish as a language to make it relatable & connect better with the audience.
The visuals consist of a vibrant & fun illustration series solely focused on him with brand integration at the end of the story.

This professional campaign titled 'Fatafat Fix Comic Series' was published in India in August, 2023. It was created for the brand: CIPLA Health, by ad agency: Auburn Digital Solutions. This Content, Design, and Digital media campaign is related to the Health and Pharmaceutical industries and contains 9 media assets. It was submitted 9 months ago.


Advertising Agency: Auburn Digital Solutions

Associate Vice President (Communication & Strategy): Shantanu Tripathi
Executive Creative Director: Mahesh Abitkar
Concept: Karishma Manvi
Copywriter: Bhakti Jogadia
Designer: Pramod Shirsat


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