Description
Every fan houses an urge to understand the lives of pro athletes. What do they do in the locker room? How do they train? What do they eat and drink? How do they get to be so good? On the heels of the Super Bowl, Gatorade answers that question by unveiling the secret behind the 2022-2023 NFL season: Fast Twitch.
Initially made available exclusively to NFL pros during the recent season, the new caffeinated energy drink creates common ground between pros and fans as it expands beyond NFL sidelines.
To mark the occasion, Fast Twitch debuts a new campaign that strategically connects with athletes and fans of the NBA, WNBA, and MLB, unveiling a roster of incredible athletes including Zion Williamson, Kahleah Copper, and Francisco Lindor. Developed in partnership with Gatorade’s creative agency of record, Big Spaceship, the hero spot, “Anthem,” encourages fans to “start fast with Fast Twitch,” bringing to life the burst of energy athletes feel in those big moments – before a swing, lift, catch, or dunk.
Fast Twitch will maintain a strong presence in the NCAA Men’s and Women’s Basketball Conference tournaments, NBA regular season and play-offs, WNBA Inventory, MLB Opening Night, and more. The campaign is now live across TV, OTT, social, digital, and streaming audio.
This professional campaign titled 'Fast Twitch Anthem' was published in United States in March, 2023. It was created for the brand: Gatorade, by ad agency: Big Spaceship. This 360° medium campaign is related to the Soft Drinks and Sports industries and contains 1 media asset. It was submitted about 1 year ago.
Credits
Agency: Big Spaceship
Chief Creative Officer: Cedric Devitt
Executive Creative Director: Steve Street
Creative Director: Kristen Kriisa
Creative Director: Liz Agans
Group Design Director: Cory Galster
Design Director: Warren Teo
Managing Director: Lindsey Molsen
VP Production: Jordan Makow
Executive Producer: Brian White
Senior Producer: Anna-Maria Egisto
Managing Director: Stacey Zimmerman
Group Account Director: Lynn Tran
Account Supervisor: Justine Dacanay
SVP Strategy & Analytics: Dan Bort
Strategy Director: Ben X. Trinh
